Juventus Sign €408m Partnership Extension with Adidas!

Juventus have announced they have extended their partnership with Adidas until 2027, securing at least another €408 million (£367m/$464m) from the sportswear company.

The Italian champions' previous deal with the manufacturer started in 2015 and was set to expire in 2021, but the two parties have opted to ensure their partnership keeps going.

Adidas will be the technical partner for Juve's senior team as well as all of their youth sides and the deal will prove lucrative for the Serie A side when it kicks into action in the 2019-2020 campaign.

Massimiliano Allegri's team have had another successful year, sealing their seventh Serie A crown before signing Cristiano Ronaldo from Real Madrid in the summer.

With the Bianconeri sitting top of Serie A and having finished top of their Champions League group to set up a second-round clash with Atletico Madrid, they have also had a strong end to 2018.